Running a successful golf business—whether it’s a club, coaching academy, or simulator studio—takes more than great facilities or lessons. In today’s digital world, golf business marketing is what helps you stand out, attract new clients, and keep them coming back. At Digital Caddie, we specialise in helping golf businesses grow through smarter, more effective marketing.
According to recent golf participation data, online visibility has never mattered more for clubs and coaches looking to grow.
Here are our top 5 tips to take your golf business marketing to the next level:
Golf Business Marketing – 5 Easy Tips to Get More Bookings Online
1. Make Your Website Work Harder
Your website is often the first impression someone gets of your business.
Make sure it’s:
- Fast and mobile-friendly
- Clear on pricing, bookings, and services
- Professionally branded to reflect your quality
If it’s slow, confusing or looks outdated, chances are you’re losing customers before they even get in touch.
âś… Tip: Include direct booking buttons, coaching info, and quality visuals of your course or setup.
2. Show Up Where Golfers Spend Time
Be visible on the platforms your audience uses. For most golf customers, that means:
- Facebook & Instagram for community engagement
- Google Search for quick tee time or lesson lookups
- YouTube or TikTok (if you’re producing coaching content)
âś… Tip: Use short videos, reels, or carousel posts to showcase what makes your business special.
3. Collect and Showcase Reviews
Social proof matters. A few great Google or Facebook reviews can make the difference between a new enquiry and a lost one.
Make it easy for happy customers to leave feedback—especially after a lesson, round, or event.
âś… Tip: Include review links in emails or use on-site prompts with a QR code.
4. Capture Emails — Then Use Them
Don’t rely solely on social media. An email list lets you stay in touch with past visitors, members or students.
Send updates about events, coaching offers, competitions, or seasonal promos. Email is still one of the highest-ROI marketing tools available.
âś… Tip: Offer a small incentive like a free tip sheet or discount to encourage signups.
5. Be Consistent — Not Complicated
You don’t need to post every day or run complex ad campaigns to succeed. What matters is consistency.
One or two quality posts per week, a well-designed website, and prompt replies to enquiries go a long way.
âś… Tip: Use a monthly content calendar to keep things manageable and strategic.
đź‘‹ Need Help Putting This into Practice for your golf business?
At Digital Caddie, we work with golf clubs, coaches and venues across the UK to help them look sharper online, get more bookings, and grow their business.
If you’d like a free homepage mock-up or want to chat about your marketing goals, we’d love to help.
👉 Get in touch here