Is your Golf Business’s website keeping up with the times?
A golf club’s website is often the first thing people see, whether they’re checking tee times, booking lessons, or comparing membership options.
When we worked on the new website for 3 Hammers Golf Academy, one of the goals was to make sure the experience felt effortless across mobile and desktop. That’s something many clubs across Shropshire and the West Midlands still struggle with — and it shows. You can view their new website here www.3hammersgolfacademy.co.uk
Whether your club is members-only, public, or focused on tuition, your site should be clean, fast and easy to use.
Here are five essential website features that help golf clubs stand out online in 2025.
1. Designed for Mobile Golfers
Most golfers now browse from their phones, especially when checking course details, lesson times, or upcoming events.
If your site doesn’t work well on a mobile screen, it’s probably causing frustration and costing you enquiries. This often shows up as:
- Text that’s too small
- Buttons or menus that are hard to tap
- Pages that load slowly on mobile data
When we redesigned 3 Hammers Golf Academy’s site, mobile usability was a top priority, and it made a clear difference to the overall user experience.
2. Clear Booking Journey
When someone lands on your site, they should be able to book quickly without having to search around. Whether it’s a tee time, a golf lesson, or a society day, the process needs to feel simple from start to finish.
We often see club websites where booking buttons are hidden, forms are too long, or the process leads to a dead end. A smooth booking journey should include:
- Obvious “Book Now” buttons in the top navigation and on key pages
- Minimal form fields to reduce friction
- A clear confirmation message once the booking is submitted
Golfers will make quick decisions when browsing online. If the booking process feels confusing or outdated, they’re likely to give up and try somewhere else.
3. Strong Visuals That Show Off the Course Or Venue
Good photography can make a big difference to how professional and welcoming your club appears online. It’s not just about showing the layout of the course but about creating a feel for the atmosphere, the facilities, and the level of care you put into the experience.
Use a mix of wide shots, close-up details, and people in action. You might include:
- Hero images or sliders on the homepage
- A gallery for the course, clubhouse and facilities
- Drone shots that highlight key holes or scenic views
Strong visuals don’t just look good. They help visitors picture themselves playing at your club, which makes them more likely to enquire or book.
4. Trust Signals and Member Feedback
When someone visits your website for the first time, they’re often looking for reassurance. They want to know your club is active, well-regarded and trusted by other golfers.
Adding trust signals throughout your site helps build confidence. This can include:
- Testimonials from members or visitors
- Google or Facebook review feeds
- Logos of societies, events or brands you’ve worked with
Even a short quote on your homepage or lesson pages can help someone feel more confident in getting in touch. It shows that real people are already having good experiences at your club.
5. Visibility in Local Searches
When someone searches for “golf club near me” or “golf lessons in Shropshire”, your site should appear near the top of the results. That’s where local search engine optimisation (SEO) comes in.
Even with a simple setup, you can improve your visibility by:
- Adding the name of your town or area into key pages and headings
- Including location-based meta titles and descriptions
- Using fast, mobile-friendly code that Google can easily crawl
A well-structured site helps you show up when local golfers are actively searching. That’s traffic with clear intent and real potential to convert.
Want a website that feels modern and easy to use?
We design tailored websites for golf clubs across the UK, with a focus on mobile experience, booking flow and local visibility.
If you’d like to see what your new homepage could look like, at Digital Caddie we offer three free design concepts with no obligation. It’s a simple way to explore what’s possible before committing to a full redesign.
Contact us today to get started.